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Code Red
LOGO 2019 CODE RED
The official Code Red logo.
Description
Flavor: Cherry (Berry in New Zealand and Australia)
Color: Red      
Details
Current Status: United States, and New Zealand: Permanent Flavor

Germany, South Korea, The Philippines, Australia, and Canada: Discontinued

Locations Available: United States
South Korea
New Zealand
Germany
Australia
Canada
The Philippines
Year(s) Available: United States: 2001 - Present
South Korea: 2005
New Zealand: 2009 - Present
Germany: 2010 - 2016
Australia: 2014
Canada: 2002 - 2005, 2013, 2014 - 2019
The Philippines: ???? - ????
Diet: 2002 - Present
Related Flavors: Red
Citrus Cherry
Cherry Fusion
Kickstart (Energizing Fruit Punch)
Kickstart (Energizing Black Cherry)
Cold Fusion Freeze
DEW-S-A
Holiday Brew
Cherry
Mountain Dew Ice (Cherry)
Amp Game Fuel Charged (Cherry Burst)
Related Promotions: Honor the Code
Loot for Labels
Dew XP
Green Label Sound
DewGothamCity
Iconic Summer
DEWmocracy Canada
Every2Minutes
Unleash Your X
Fuel Up For Battle
Dew Nation Rewards
Gallery

Code Red (also known in Canada as Code Rouge) is a Mountain Dew flavor variant. Released in 2001, the flavor proved to be extremely successful, increasing overall Mountain Dew sales by 6% in its first year alone and leading to the creation of multiple other flavors. Its tagline is "DEW with a rush of cherry flavor," while in New Zealand and Australia its tagline is "DEW with a rush of berry flavour."

Description

Mountain Dew Code Red is a cherry flavored soda, and as its name suggests, it is red in color. In the Oceania region, Code Red is berry flavored.

History

Code Red was first released in 2001. When it was first released, it proved to be a massive success, increasing the overall sales of Mountain Dew up by 6% in its first year alone which inspired Pepsi's to make to the creation of flavors such as LiveWire and some other multiple flavors.

Diet Code Red

After a successful first year on shelves, Diet Code Red was put into production in 2002. This is similar to how Red and Sport both received Diet versions before Code Red came along.

In early 2019, it was rumored that Diet Code Red would be discontinued this year. The time came and went, no official word about its discontinuation.

International Release

The Philippines Release

Around the early 2000s, Code Red was released in The Philippines in bottles for a limited time but, however, there was not much known about it.

German Release

In 2010, Code Red was released in Germany as meant to be a permanent flavor. In its first year, they used clear bottles but it was then later changed the bottle color from a clear bottle to a light red. It was later discontinued due to low sales in 2016.

Australian Release

In 2014, Code Red was released for a limited time in Australia but using the Mountain Dew Energised formula. Similar to the New Zealand variant, this flavor had a Berry flavor instead of the original Cherry flavor. The flavor was available from April and until September of the same year.

Canadian Release

Main article: DEWmocracy Canada

Code Red was featured with Voltage, Supernova and White Out in Canada's DEWmocracy in 2013. Despite being in Canada before, it lost to Voltage, landing in second above White Out and Supernova, indirect order.

Code Red returned with White Out and Supernova in the 2014 DEWmand promotion. It had won against Supernova and White Out, and Code Red was launched as a permanent flavor in 591 mL bottles and 355 mL 12 can cases on September 2, 2014.

On May 4th, 2019, in a Twitter post, the official Mountain Dew Canada account announced that Code Red has officially been discontinued leading its discontinuation due to an unknown reason.

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