The official Code Red label art.
|Flavor:||Cherry (Berry in New Zealand and Australia)|
|Current Status:|| United States, New Zealand, and Canada: Permanent Flavor
Germany, South Korea, The Philippines, Australia and Diet: Discontinued
|Locations Available:|| United States|
United States: 2001 - Present
|Related Flavors:||Red, Citrus Cherry, Cherry Fusion, Kickstart (Energizing Fruit Punch), Kickstart (Energizing Black Cherry), Cold Fusion Freeze, DEW.S.A., Holiday Brew, Cherry, Mountain Dew Ice (Cherry), Amp Game Fuel Charged (Cherry Burst)|
|Related Promotions:||Honor the Code, Loot for Labels, Dew XP, Green Label Sound, DewGothamCity, Iconic Summer, DEWmocracy Canada, Every2Minutes, Unleash Your X, Fuel Up For Battle, Dew Nation Rewards|
Code Red (also known in Canada as Code Rouge) is a Mountain Dew flavor variant. Released in 2001, the flavor proved to be extremely successful, increasing overall Mountain Dew sales by 6% in its first year alone and leading to the creation of multiple other flavors. Its tagline is "DEW with a rush of cherry flavor," while in New Zealand and Australia its tagline is "DEW with a rush of berry flavour."
Mountain Dew Code Red is a cherry flavored soda, and as its name suggests, and it is red in color. In Oceania, Code Red is berry flavored.
Diet Code Red
After a successful first year on shelves, Diet Code Red was put into production in 2002. This is similar to how Red and Sport both received Diet versions before Code Red came along. After a 17-year-long run as a permanent flavor, it will be discontinued in 2019.
Filipino/The Philippines Release
Around the early 2000s, Code Red was released in bottles as a limited edition flavor in The Philippines, however, there was not much known about it.
In 2010, Code Red was released in Germany as a permanent flavor. In the first year, they used clear bottles but later changed the bottle color to a light red. It was discontinued due to low sales in 2016.
In 2014, Code Red was released as a limited edition flavor in Australia but using the Mountain Dew Energised formula. Similar to the New Zealand Variant, this flavor had a Berry flavor instead of Cherry. The flavor was available from April to September of the same year.
Code Red was featured with Voltage, Supernova and White Out in Canada's DEWmocracy in 2013. Despite being in Canada before, it lost to Voltage, landing in second above White Out and Supernova, in direct order.
Code Red returned with White Out and Supernova in the 2014 DEWmand promotion. It had won against Supernova and White Out, and Code Red was launched as a permanent flavor in 591 mL bottles and 355 mL 12 can cases on September 2, 2014.