Cobra Cane was a Mountain Dew flavor that was planned to be released in the Holiday season of 2023 for a limited time in the United States. The release was replaced with Citrus Cherry and Game Fuel (Mystic Punch) as a result of an initiative at Pepsi in mid-to-late 2023 to reduce waste after several Holiday-themed releases had resulted in significant waste at Pepsi.
Description[]
Cobra Cane was a Berry & Candy Cane flavor of Mountain Dew and has a red look with a similar theme to Mountain Dew's other Christmas flavors.
Tagline[]
Its tagline was "DEW with a Blast of Artificial Berry & Candy Cane Flavor."
History[]
Cobra Cane was first leaked on a deleted r/MountainDew Reddit post on August 7th, 2022, detailing PepsiCo's plans and release schedule for 2023 of the majority of flavors. The detailed leak here is as follows: HoneyDEW, Cobra Cane, Summer 2023's Baja Blast, VooDEW 5.0, and a DEWcision 2023 promotion of Typhoon and Pitch Black. Most of these are canceled except for the Summer release of Baja Blast and the Halloween release VooDEW 5.0, as they both made releases that year.
On December 28th, 2022, in a r/MountainDew Reddit post, a user named u/Fleezus7 showed high-quality photographs of Cobra Cane, Baja Passionfruit Punch, Baja Caribbean Splash, Summer Freeze with its Zero Sugar variant, a canceled DEWcision 2023 promotion and a prototype Snap'd. Based on the information, Cobra Cane's flavor is confirmed to have a Berry & Candy Cane flavor.
It was slated to be officially released in stores in November 2023 throughout the United States for a limited time in 12-packs and 20-ounce bottles.
In June 2023, test bottles of Citrus Cherry and Game Fuel (Mystic Punch) had surfaced while no information or test bottles for Cobra Cane had been discovered, indicating that Cobra Cane had been scrapped.
In September 2023, it was revealed that Game Fuel would be taking the November slot once again in 2024, with the release of Citrus Cherry and Midnight Mission, thus implying that Pepsi is moving away from releasing Christmas-themed flavors.
Trivia[]
- This flavor would have been the fifth Holiday-themed flavor to release, the first being Holiday Brew (2017), the second being Merry Mash-Up (2018 - 2020), the third being Gingerbread Snap'd (2021), and the fourth being Fruit Quake (2022).