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Cake-Smash is a birthday-cake flavored Mountain Dew. Its tagline is "DEW with a rush of artificial cake flavor." It is the first Mountain Dew flavor to be offered in a giveaway, as well as the first to be exclusive to the Dew Store.
Cake Smash is a flavor meant to celebrate 2021. On the can, it says "Let's do over your missed milestone—whether it was a birthday, a wedding, a graduation, or life itself! This year you deserve to have your cake and drink it too with Mtn Dew Cake-Smash!".
On June 19th, 2019, PepsiCo filed a trademark for "MTN DEW 80 CAKE-SMASH".
No further information came out about Cake-Smash until March 31st, 2021, when Reddit user u/swagemp, known for posting previous leaks, made a post about Cake-Smash. In that post, they said it would be online only (exclusive to the Dew Store) and that it would release sometime during the summer.
On May 12th, 2021, a render on SmartLabel was found for 16oz tall cans of Cake-Smash.
On June 25th, 2021, Mountain Dew posted on Twitter announcing a giveaway of Cake-Smash cans, tweeting "Do-over your comically pitiful 2020 celebrations w/ MTN DEW CAKE-SMASH! Follow us and tweet your funniest 2020 party-fail story w/ #DewDoOver & #Sweepstakes for a chance to win 2 cans of CAKE-SMASH or $1K!".
Winners were notified and the 2,000 cans started shipping out late-June to early-July 2021 to 1,000 lucky winners.
On July 20th, 2021, it was announced on Mountain Dew's Twitter that it would be exclusively sold on the Dew Store, Mountain Dew's online shop. It became available for sale on the morning of its announcement, before selling out completely within a few hours of its release. It was sold in 6-packs of 16oz cans for $12 each, and the first 250 orders came with a "Party Pack" including balloons, party cups, and a pin.
The drink was restocked on August 17th, 2021, exclusively announced to Dew Nation HQ members, before selling out once again a few hours later.