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Blue Shock
Blue Shock Freeze Logo.png
The official Blue Shock Freeze logo.
Description
Flavor: Berry Citrus
Color: Cobalt Blue      
Details
Current Status: United States, Canada, and Malaysia: Permanent Flavor

Pakistan, Singapore and The Philippines: Discontinued

Locations Available: Freeze:
United States: 7-Eleven, Circle K, and Royal Farms
Canada: Huskey and Circle K

Soda:
Malaysia
The Philippines
Singapore
Pakistan

Year(s) Available: United States: 2002 - Present
Canada: 2014, 2019 - Present
Malaysia: 2014 - Present
Singapore: 2015 - 2020
Pakistan: 2016
The Philippines: 2016
Related Flavors: Voltage
Arctic Burst
Diet Flare
Game Fuel (Charged Berry Blast)
Liberty Brew
Frost Bite
Similar Flavors: Thin Ice Freeze
Revolution
Diet Ultra Violet
Game Fuel (Wild Fruit)
Game Fuel (Electrifying Berry)
Game Fuel (Berry Lime)
Berry Monsoon
Triple Berry
Dark Berry
Berry Burst
Supernova
Related Promotions: DEWmocracy Malaysia
DEWmocracy Pakistan
DEWmocracy Philippines
Gallery

Blue Shock is a Mountain Dew Freeze/Slurpee Flavor exclusively available 7-Elevens in Slurpee machines that were released at the start of June 2002 and later released throughout some gas station convenience stores in the United States.

Description

Blue Shock is a Berry Citrus (strongly resembling a blueberry) flavor of Mountain Dew. It's similar to another Dew flavor, which has a similar shade of Berry Citrus flavor, Voltage. Its color, as its name implies, has a Cobalt Blue look. Unlike most Mountain Dew varieties, Blue Shock lacks Caffeine, however the Asian releases of the drink do contain Caffeine.

Its tagline is "DEW with a Blast of Berry Citrus Flavors." while its International tagline is "DEW Charged with Raspberry Citrus Flavour."

History

Original 7-Eleven Slurpee Release

At the start of June 2002, the flavor was first exclusively released to 7-Eleven convenience stores in the United States for the summer of 2002 as a Slurpee drink. This release potentially replaced Code Red Slurpees as it also got released for the summer a year before Blue Shock.

Right after its release, it got heavily promoted in its advertising in commercials, a few more other promotional materials for the Slurpee drink in general. It bumped its popularity quite a bit during its first few months and a few months after its release. Its name got a rework, renamed from "Mountain Dew Blue Shock" to "Blue Shock Freeze."

Since 2002, Blue Shock has been in 7-Elevens throughout as a consistent Slurpee permanent flavor. As of October 2021, Blue Shock is still available as a Slurpee.

Circle K Release

Sometime in the early 2010s, Blue Shock got later released in Circle Ks as a Froster Freeze. As of right now, there is not much information known about this particular release.

Royal Farms Release

In 2020, Blue Shock got later released in Royal Farms as a Freeze. As of right now, there is not much information known about this particular release.

International Release

Canada

In 2014, Blue Shock got released in Canada as both a Slurpee flavor and a fountain drink, and then shortly after, it got discontinued in the same year for unknown reasons.

In 2019, a few years after its discontinuation, it later got re-released throughout certain gas station convenience stores such as Huskey and Circle K only as a Freeze.

Malaysia

In 2014, DEWmocracy Malaysia took place. This promotion held an opportunity for newcomer Blue Shock alongside existing varieties LiveWire, and Pitch Black, to be the next permanent Dew flavor in a national voting session for fans to vote on their favorite of the three flavors. After a steady battle between the three Dew flavors, Blue Shock was announced as the winner. Despite the verdict of the outcome, all three flavors remain available.

As of 2021, this flavor is currently listed as an offering on Etika Holdings' website. [1]

The Philippines

In 2016, DEWmocracy Philippines took place, and with that Blue Shock was introduced into the country. The promotion pitted the drink against existing variety LiveWire, to be the next permanent Dew flavor in a national voting session for fans to vote on their favorite of the two flavors. Strangely enough, no winner was announced, and both Dew flavors were discontinued the following year.

Singapore

On May 26, 2015, following their Avengers: Age of Ultron promotion, the Mountain Dew Singapore Facebook page announced the release of Blue Shock in the country as a 7-Eleven exclusive.[2]

In 2020, the drink was removed as a listing on Etika Holdings' website and is no longer displayed on Mountain Dew's social media profiles, meaning that the flavor has been discontinued in the country. [3]

Pakistan

In 2016, DEWmocracy Pakistan took place, which introduced Blue Shock, LiveWire, and Pitch Black into the country. The promotion pitted all three flavors in a battle to be the next permanent Dew flavor in a national voting session for fans to vote on their favorite of the three flavors. After a steady battle between the three Dew flavors, Blue Shock and LiveWire lost to Pitch Black in a live announcement on August 1, 2016, and it was discontinued shortly afterwards.


Trivia

  • In 2002, since this release was old, there wasn't any evidence that this release, in particular, is a Freeze release or a soda fountain release in general. Because of this, many rumors began exaggerated circulating of its release.

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