Black Label's logo.
|Flavor:||Dark Berry Punch|
|Locations Available:||United States|
|Year(s) Available:||2015 - 2016 (Colleges/Universities)|
2016 - 2020 (Nationwide)
|Related Flavors:||White Label|
Mountain Dew Green Label
|Similar Flavors:||Pitch Black|
Pitch Black II
Game Fuel (Electrifying Berry)
Game Fuel (Berry Lime)
Diet Ultra Violet
Kickstart (Energizing Midnight Grape)
|Related Promotions:||Deeper, Darker Dew|
Dew Nation Rewards
Mountain Dew Black Label is a Mountain Dew flavor that was pre-released in August 2015 on select colleges and universities campuses across the United States. It was later officially released in March 2016, which coincides with the Deeper, Darker Dew promotion, and its tagline is "DEW with Crafted Dark Berry".
Mountain Dew Black Label is defined on the can itself by its dark berry flavor, being crafted with herbal bitters and real sugar. Its color is a red-purple magenta, and the taste has been described as reminiscent of the Dark Berry or Pitch Black flavor of Mountain Dew. The can itself is 16 oz, which is larger than regular 12 oz Mountain Dew cans which come in boxes. The can also have a noticeable matte finish. Its pre-release cans described the drink as being "Naturally & Artificially flavored," which was later changed to "Dark Berry flavor with other natural flavors".
In August 2015, Black Label was pre-released on select colleges and universities campuses across the United States.
Beginning in March 2016, officially, it was released in stores throughout stores nationwide in the United States as a permanent flavor.
2019 Discontinuance Rumors
As of May 21st, 2019, it was rumored that the Label series would be discontinued.
As of July 24th, 2019, it was confirmed by a Pepsi employee that the Label Series was discontinued. First Green Label, then White Label, and then Black Label. The time came and went, no official word about its discontinuation.
In early 2020, several people have still managed to find unexpired 16 oz cans sporadically within their region.
As of 2020, Black Label was announced discontinued.