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Black Label
Mountain Dew Black Label Logo
Black Label's logo.
Description
Flavor: Dark Berry Punch
Color: Dark Magenta      
Details
Current Status: Discontinued
Locations Available: United States
Year(s) Available: 2015 - 2016 (Colleges/Universities)

2016 - 2019 (Nationally)

Related Flavors: White Label
Mountain Dew Green Label
Similar Flavors: Pitch Black
Pitch Black II
Voltage
Dark Berry
Game Fuel (Electrifying Berry)
Game Fuel (Berry Lime)
Diet Flare
Diet Ultra Violet
Blue Shock
Kickstart (Energizing Midnight Grape)
X-Treme
Cyclone
Revolution
Related Promotions: Deeper, Darker Dew
Dew Nation Rewards
Gallery

Mountain Dew Black Label was a Mountain Dew flavor that was pre-released in August 2015 on select colleges and universities campuses across the United States. It was later officially released in March 2016, which coincides with the Deeper, Darker Dew promotion, and its tagline was "DEW with Crafted Dark Berry".

Description

Mountain Dew Black Label was defined on it can by its dark berry flavor, being crafted with herbal bitters and real sugar. Its color was a red-purple magenta, and the taste has been described as reminiscent of the Dark Berry or Pitch Black flavor of Mountain Dew. The can itself was 16 oz, which was larger than regular 12 oz Mountain Dew cans which come in boxes. The can also have a noticeable matte finish. Its pre-release cans described the drink as being "Naturally & Artificially flavored," which was later changed to "Dark Berry flavor with other natural flavors".

History

In August 2015, Black Label was pre-released on select colleges and universities campuses across the United States.

Beginning in March 2016, it became available for the public in the United States as a permanent flavor.

As of May 21st, 2019, it was rumored that the Label series would be discontinued in this year.

As of July 24th, 2019, it was confirmed by a Pepsi employee that the Label Series was discontinued. First Green Label, then White Label, and then Black Label.

Gallery

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