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Black Label
Mountain Dew Black Label Logo.png
Black Label's label art.
Description
Flavor: Dark Berry Punch
Color: Dark Magenta      
Details
Current Status: Discontinued
Locations Available: United States
Year(s) Available: 2015 - 2016 (Colleges/Universities)
2016 - 2020 (Nationwide)
Similar Flavors: Pitch Black
Pitch Black II
Voltage
Dark Berry
Dark Berry Bash
Game Fuel (Electrifying Berry)
Game Fuel (Berry Lime)
Diet Flare
Diet Ultra Violet
Blue Shock
X-Treme
Revolution
Related Promotions: Deeper, Darker Dew
Dew Nation Rewards
Gallery

Mountain Dew Black Label is a Mountain Dew flavor that was pre-released in August 2015 on select colleges and universities campuses across the United States. It was later officially released in March 2016, which coincides with the Deeper, Darker Dew promotion.

Description

Mountain Dew Black Label is defined on the can itself by its dark berry flavor, being crafted with herbal bitters and real sugar. Its color is a red-purple magenta, and the taste has been described as reminiscent of the Dark Berry or Pitch Black flavor of Mountain Dew.

The can itself is 16 oz., which is larger than regular 12 oz. Mountain Dew cans which come in boxes. Like its counterparts White Label and Green Label, its cans also have a noticeable matte finish similar to the later Mountain Dew Energy flavors.

Tagline

Its tagline is "DEW with Crafted Dark Berry". Pre-release cans of Black Label described the drink as being "Naturally & Artificially flavored," which was later changed to "Dark Berry flavor with other natural flavors".

History

In August 2015, Black Label was pre-released on select colleges and universities campuses across the United States.

Beginning in March 2016, officially, it was released in stores throughout stores nationwide in the United States as a permanent flavor.

2019 Discontinuation Rumors

As of May 21st, 2019, it was rumored that the Label series would be discontinued.

As of July 24th, 2019, it was confirmed by a Pepsi employee that the Label Series was discontinued. First Green Label, then White Label, and then Black Label. The time came and went, no official word about its discontinuation.

In early 2020, several people have still managed to find unexpired 16 oz. cans sporadically within their region.

As of 2020, Black Label was announced discontinued due to potentially low sales.

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