Black Label
Mountain Dew Black Label Logo
Black Label logo.
Flavor: Dark Berry Punch
Color: Dark Magenta      
Current Status: Permanent Flavor
Locations Available: United States
Year(s) Available: 2015 - 2016 (Colleges/Universities)

2016 - present (Nationally)

Related Flavors: White Label, Mountain Dew Green Label
Similar Flavors: Pitch Black, Pitch Black IIVoltage, Dark Berry, Game Fuel (Electrifying Berry), Game Fuel (Berry Lime), Diet Flare, Diet Ultra Violet, Blue Shock, Kickstart (Energizing Midnight Grape), X-Treme
Related Promotions: Dew Nation Rewards

Mountain Dew Black Label is a Mountain Dew flavor variant that was pre-released in August 2015 on select colleges, and universities campuses across the United States. It was later officially released in March 2016. It coincides with the Deeper, Darker Dew promotion, and its tagline is "DEW with Crafted Dark Berry".


Mountain Dew Black Label is defined on its can by its dark berry flavor, being crafted with herbal bitters and real sugar. Its color is a red-purple magenta, and the taste has been described as reminiscent of the Dark Berry or Pitch Black flavor of Mountain Dew. The can itself is 16 oz, which is larger than regular 12 oz Mountain Dew cans which come in boxes. The can also has a noticeable matte finish. Its pre-release cans described the drink as being "Naturally & Artificially flavored," which was later changed to "Dark Berry flavor with other natural flavors".

Beginning in March of 2016, it became available for the public in the United States.