Mountain Dew Black Label was a Mountain Dew flavor pre-released in Fall 2015 exclusively at approximately 600 colleges and universities, giving students a first taste of the unique new beverage. Due to high demand and positive response, it was officially released in March 2016 nationwide as a permanent flavor.
Description[]
Mountain Dew Black Label was a Dark Berry Punch flavor of Mountain Dew and had a red-purple magenta look, described as a "Deeper, Darker, Dew."
The Label Series was defined as a "'Deeper, Darker, Dew' flavor, Made with Real Sugar, Crafted with Flavor and herbal bitters." The series was available in 16-ounce cans with a matte finish (similar to the later Mountain Dew Energy flavors), and Black Label was also available alongside two other flavors: White Label and Green Label.
Tagline[]
Its tagline was "DEW with Crafted Dark Berry Flavor with Other Natural Flavors."
Its pre-release tagline was "Naturally & Artificially Flavored," later changed to "Dark Berry Flavor with Other Natural Flavors."
History[]
In the Fall of 2015, Black Label was released exclusively at approximately 600 colleges and universities, giving students a first taste of the unique new beverage. The thirst for the darker and more mysterious side of DEW was clear as word quickly spread across social media networks and product flew off campus shelves. Due to high demand and positive response, it was officially released in March 2016 nationwide as a permanent flavor.
In early 2019, Dark Label, along with many other underperforming flavors was pulled from shelves in most regions. In early-to-mid 2020, it was produced sporadically throughout from independent Pepsi bottlers. However, Black Label was fully discontinued by late 2020.
Trivia[]
- Black Label was featured on the YouTube channel myCountyMarket along with several other pre-release flavors of Mountain Dew from 2016 to 2019.
- Promotional material for the Label Series can be found here.