Baja or Bust was a promotion coinciding with the first-ever limited time 2014 summer release of Baja Blast in cans and bottles for its 10-year anniversary. During its release, a mobile game with the same name for phones was released for a chance to win mostly Baja-themed prizes.
Promotion Information[]
Concept[]
The concept for the Baja or Bust promotion included Baja Blast had received an updated design change for its label to coincide with the sweepstakes promotion. On top of that, PepsiCo partnered up with FunGenerationLab (the developer for Motocross Elite) to release a mobile app with the same name for a chance to win Baja-themed prizes.
How It Works[]
Race to Baja[]
"Start by exploring 5 worlds, then watch for new worlds opening every other week! Earn and bank points along the way and use them to grab prizes and in-game boosts."
Earn Points[]
There are 4 ways to earn points.
- Enter Codes
- Play the Game
- Challenges
- Bonus Points
Earn Points: Enter Codes[]
"Enter Codes from specially-marked MTN DEW BAJA BLAST products or from your Taco Bell purchase to earn points"
Taco Bell codes available 6/12/14 - 6/15/14 while supplies last.
| Product | # of Points |
|---|---|
| 12-Pack | 8,500 Points |
| 16-ounce can | 6,750 Points |
| 20-ounce bottle | 6,500 Points |
| Taco Bell Fourth Meal | 3,000 Points |
Earn Points: Play the Game[]
"Play the game to earn points. Every top performance adds points to your bank!"
| Make the Podium | # of Points |
|---|---|
| 1st Place | 500 Points |
| 2nd Place | 250 Points |
| 3rd Place | 100 Points |
Complete Tracks: "Every trick completed is worth 50 points."
Pass Worlds: "Every world you pass is worth 750 points. There are a total of 12 worlds."
Challenges[]
"Score points when you finish first place or become the first to complete in-race activities!"
- The Baja 200: "The first 200 to pass Baja Mexico and beat the game get a trophy-and the next 5,000 get a t-shirt!"
- Baja Pit Stop: "The 1st time you check in at Taco Bell, you'll get an upgrade to the Taco Bell character!"
- Hang Ten: "The first 5,000 people to enter 10 codes win MTN DEW BAJA BLAST sunglasses!"
- Winners Circle: "Earn 350 points the first time you reach the top of the podium!"
- Track Blaster: "The first 10,000 to get first place on all 10 tracks in the MTN DEW BAJA BLAST world win a wristband and 350 in-game points!"
Bonus Points[]
"Earn bonus points for checking in at Taco Bell or sharing Baja or Bust with your friends."
- Visit Taco Bell: "Earn 350 points each time you check in at a participating Taco Bell, limit of once per week."
- Invite Friends: "The first time you share Baja or Bust with your friends you get 350 points. This is a one-time point gain."
Redeem Points[]
"Once you've earned points, you can use them in two ways!"
- Prizes and Sweepstakes
"Rack up enough points, pass the required worlds, then choose an available prize and redeem it!"
- Garage
"Use points to upgrade bikes, characters and components to help your gameplay."
Redeem Points: Prizes[]
"Earn points so you can grab the prize you want. Thousands are available!"
- Prizes
"Rack up points, pass required worlds, then choose an available prize and it's yours!"
- Prizes Refresh
"Prizes quantities refresh daily, so keep checking back!"
- Sweeps
"Grab an entry for one of four different sweepstakes prizes."
Redeem Points: Garage[]
"Grab boosts along the way to up your game!"
- Bikes
"Choose from 5 bikes with various abilities."
- Characters
"Change your look and unlock new advantages."
- Upgrades
"Go faster, jump higher and power through the Baja sand!"
Launch[]
The Baja or Bust promotion launched from May 2014, and lasted until October 3rd, 2014.
Ending[]
When it concluded, the prizes were sent to lucky winners.
Prizes[]
These are prizes that can be won with additional tiers.
Prize Tier 1 – May 5, 2014 – Must Complete World One[]
Tier 1 prizes.
- Beach Ball – 48,000 Pts
- Slap Koozies – 60,000 Pts
- Baja Socks – 85,000 Pts
- T-Shirt – 100,000 Pts
Prize Tier 2 – May 19, 2014 – Must Complete World Six[]
Tier 2 prizes.
- Baja Hat – 150,000 Pts
- Bobble Head – 170,000 Pts
- Pocket Tee – 210,000 Pts
- Baja Cooler – 210,000 Pts
Prize Tier 3 – Jun 30, 2014 – Must Complete World Nine[]
Tier 3 prizes.
- Race Hoodie – 375,000 Pts
- Baja Bag – 575,000 Pts
- Gift Cards – 830,000 Pts
- Longboard – 1,000,000 Pts
Prize Tier 4 – Aug 11, 2014 – Must Complete World Twelve[]
Tier 4 prizes.
- CA Tahoe Road Trip – Ended: 6/11/14
- Florida Road Trip – Ended: 7/19/14
- CA Desert Flyaway – Ended: 8/26/14
- San Diego Flyaway – Ended: 10/3/14
Trivia[]
- This Baja-themed promotion is the first promotion to have Baja-themed prizes to win. The second was 2021's 100 Days of Baja, the third was 2022's The Lost Treasures of Baja Island, and the fourth was 2024's 20th Bajaversary.
- Promotional materials for this promotion are available here.