Baja Deep Dive was a Mountain Dew flavor exclusively given out to winners of the The Lost Treasures of Baja Island sweepstakes, where 18,000 six packs were given out as the grand prize of the promotion.
Description[]
Baja Deep Dive was a Mystery Flavor of Mountain Dew, like other mystery flavors such as the VooDEW series. Its color was a dark teal, similar to Baja Blast's, but darker.
Tagline[]
Its official tagline was "Mystery Flavor Dew with Natural and Artificial Flavor."
Speculation[]
Since Baja Deep Dive was a mystery flavor, speculation quickly arose once images had started to be found. Some people had speculated it to be Pitch Black (which had previously won DEWcision 2016 but was later discontinued due to low sales) due to the "PB" bottle at the bottom of the can's design.
After cases began to roll out to winners, a multitude of people who have tasted it have speculated that it could be a mixture of Pitch Black and Baja Blast. However, others found that mixing Baja Blast and Pitch Black did not accurately reproduce the taste of Baja Deep Dive, and instead believed that it is more likely to be blueberry flavored.
History[]
In May 2022, the website for The Lost Treasures of Baja Island promotion was launched. It mentioned that one of the grand prizes was 18,000 cases of an unreleased flavor in 6-packs.
In August 2022, PepsiCo sent out a box of an unusual containment unit of a single can of Baja Deep Dive exclusively to select Dew Nation HQ members for them to have an early sample of it.
In September 2022, the 18,000 six packs were sent out to the lucky winners.
Trivia[]
- The grand prize was originally 19,000 cases, but it was changed to 18,000 cases for unknown reasons.
- As previously mentioned, can's design shows a bottle of Pitch Black on the bottom left of the tentacle (abbreviated as PB). This was a teaser to the return of the flavor in stores the following year in 2023.
- Other nods include the glowing eyes in the logo and other various parts of the design, which are similar to the eyes that would later be featured in Pitch Black's updated 2023 label art.