Baja Blast is a Mountain Dew flavor exclusively available in soda fountain machines only at Taco Bell restaurants, save for limited-time retail releases. Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while its market release tagline was "DEW with a Blast of Natural & Artificial Tropical Lime Flavor."
- 1 Description
- 2 History
- 3 Freeze Variants
- 4 Flavor Spinoffs
- 5 Annual Limited-Time Market Releases
- 6 International Release
- 7 Trivia
- 8 Links
Baja Blast is a Mexican-inspired Tropical Lime flavor of Mountain Dew. It's similar to the terms of concept and flavor of its spinoff flavors, Sangrita Blast, Baja Flash, Baja Punch. Its color has a teal look, similar to the ocean.
Baja Blast got exclusively released to Taco Bell restaurants in the United States at the start of August 2004. It marks the first time a beverage company, PepsiCo, and a fast-food restaurant, Taco Bell, have created a proprietary beverage chemically and specifically designed to taste best for the Mexican-inspired food. The strategy behind the introduction of Baja Blast is being to increase drive-thru beverage sales.
Right after the release of Baja Blast in Taco Bell restaurants in the United States, it was an instant hit amongst almost every customer that comes upon flavor variety and Dew fans nationwide in the 2000s. It got heavily promoted in its advertising that bumped its popularity led to a massive cult following in the 2000s onwards for its long-term success that later on left a large fanbase of the drink and its spinoff flavors in general nowadays.
Baja Blast Freeze
In August 2012, select Taco Bell restaurant locations began offering Baja Blast Freeze, an icy Freeze variant of Baja Blast with similar physical properties as the restaurant's pre-existing Frutista Freeze product line. After this test release, Baja Blast Freeze was added to the menu permanently in all Taco Bell restaurant locations beginning on January 31st, 2013.
Baja Blast Birthday Freeze
From October 17th, 2019, to November 20th, 2019, a variant version was released for a limited time, entitled the Baja Blast Birthday Freeze. This release consists of the Baja Blast Freeze, with candy sprinkles in it.
Baja Blast Cherry Smash Freeze
Baja Blast Cherry Smash Freeze was a canceled variant of Baja Blast Freeze that was supposed to get released at Taco Bell at an unknown time in Late 2020. It may have potentially turned into the Baja Blast Colada Freeze. With this Cherry Freeze getting canceled, the Colada Freeze replaced Cherry Freeze, got released instead of the Cherry Freeze.
Baja Blast Colada Freeze
On May 20th, 2021, another variant version was released, entitled the Baja Blast Colada Freeze. This release consists of the Baja Blast Freeze, with piña colada flavored syrup mixed into it.
Baja Blast Zero Sugar
- Main article: Baja Blast Zero Sugar
In December 2013, Taco Bell added a diet variant of Baja Blast to its main menu, back then titled Diet Baja Blast, along with the new Citrus Punch flavor, Sangrita Blast. It was later replaced by Orange Citrus Kickstart in 2015 for unknown reasons.
In early December 2018, a zero-sugar variant of Baja Blast returned to Taco Bell restaurants, replacing an underperforming flavor, Spiked (Lemonade) and operating under a new name: Baja Blast Zero Sugar. It was released nationwide in Taco Bell by March 2019.
- Main article: Sangrita Blast
Following the success of Baja Blast, Sangrita Blast, a Citrus Punch flavor, got exclusively released to Taco Bell restaurants in December 2013 in the United States alongside Diet Baja Blast for that extra flavor variety. During the years, its popularity remained stable until 2017, where it eventually got discontinued due to possible low sales.
- Main article: Cyclone
At the start of April 2019, Sangrita Blast got later released, operating under a new name: Cyclone exclusively at Speedway convenience gas station stores and still being sold throughout those locations as of September 2021.
Baja Flash and Baja Punch
In the Summer of 2021, PepsiCo created two new flavors, Baja Flash and Baja Punch, to go alongside the routine re-release of Baja Blast in the United States. These two new flavors contain a unique flavor experience that the regular Dew flavors don't have. Baja Flash, being flavored after the popular pineapple-coconut alcoholic drink Piña Colada (obviously without the alcohol) and Baja Punch, tropical fruit punch flavor, with strong notes of cherry and orange. Both of which have undertones of the iconic flavor they're named after.
Annual Limited-Time Market Releases
2014 Original Limited-Time Store Release
In early 2014, after a successful decade of being exclusively sold at Taco Bell restaurant locations, Baja Blast was getting released for the first time on the market of the United States for a limited time in the Summer of 2014. Many leaks of photographs confirming its store release and its release date. From these leaks, long-time customers and Dew fans were getting hyped about this first-ever release. It got confirmed that it should be rolling out in stores on May 5th, 2014, and remained available for the whole summer, which led to a successful year for its first release.
2015 Limited-Time Store Release
After its first successful year on the market of the United States for a limited time in the Summer of 2014, PepsiCo decided to re-release Baja Blast for another limited time for the Summer of 2015. But this time, with a companion. It was then Sangrita Blast's turn to shine in to get released for the first-time to in the routine re-release of Baja Blast. These two flavors got released on April 20th, 2015. Baja Blast's second year remained pretty successful, while Sangrita Blast wasn't that successful as this is the only market release of Sangrita Blast.
2016 Limited-Time Store Release
- Main article: DEWcision 2016
After its second successful year on the market of the United States for a limited time in the Summer of 2015, PepsiCo decided to re-release Baja Blast for another limited time for the Summer of 2016. But this time, with a different take on its "limited-time" status.
DEWcision 2016, this promotion held an opportunity for Baja Blast and Pitch Black, two classic Dew flavors, to be the next permanent Dew flavor in a national voting session for fans to vote on their favorite of the two flavors. Long time Baja Blast fans waited for this moment to come. These Dew fans took it to the next level with Twitter hashtags and challenges issued by Mountain Dew. After a long steady battle for Baja Blast and Pitch Black, unfortunately, Baja Blast lost to Pitch Black by a small margin, and Baja Blast got discontinued, leaving Pitch Black permanent, winning DEWcision 2016.
2018 Limited-Time Store Release
There wasn't any limited time 2017 release in the summer for Baja Blast because a new flavor called DEW-S-A took its place that summer.
On September 1st, 2017, the official Mountain Dew Twitter account posted gave Dew fans and long-time customers the chance to have the flavor return in Summer 2018 if there was enough demand in the form of tweets with the hashtag #BringBajaBlastBack. After a while since the tweet, the resulting demand got overwhelmingly enough to bring back the drink, releasing in stores on April 23rd, 2018, remained available for the whole summer, which led to a fourth successive year. At this rate, Baja Blast will get released annually for every summer from now on.
2019 Limited-Time Store Release
After its fourth successful year on the market of the United States for a limited time in the Summer of 2018, PepsiCo decided to re-release Baja Blast for another limited time for the Summer of 2019. But this time, its standard limited-time summer release window has been reduced to make room for another limited-time summer drink, Liberty Brew. It got released in stores in the United States on March 11th, 2019, for a limited time, staying until the start of June 2019 where it got discontinued.
In August 2019, for some odd reason, Baja Blast featured in 24-packs for the first time at Sam's Club as an exclusive release outside its standard promotion window. It is still claimed as a "Limited Time Only."
2020 Limited-Time Store Release
On August 19th, 2019, it got confirmed on the Dew Drinker Discord that Baja Blast will be making a return to store shelves in the Spring of 2020 alongside its zero-sugar variant Baja Blast Zero Sugar.
On October 30th, 2019, it got confirmed by a Pepsi Employee on the Dew Drinker Discord that Baja Blast and its Zero Sugar variant would hit store shelves on March 23rd, 2020, for ten weeks. Before this, rumors and discussion swirled on the Mountain Dew Reddit on when and if Baja Blast would see a 2020 release.
After its fifth successful year on the market of the United States for a limited time in the Summer of 2019, PepsiCo decided to re-release Baja Blast for another limited time for the Summer of 2020. But this time, its Zero Sugar variant comes to play into its standard limited-time summer release window remained the same to make room for another limited-time summer drink, Liberty Brew. It got released in stores in the United States in March 2020 for a limited time, staying until the start of June 2020 where it got discontinued.
2021 Limited-Time Store Release
- Main article: 100 Days of Baja
On October 8th, 2020, a leaked internal reel video surfaced, showing upcoming plans for the Mountain Dew brand for 2021. This video reaffirmed much of the previously-leaked information for 2021, with new flavors including both seasonal flavors, such as Baja Flash, Baja Punch, Riddler's Brew, and Gingerbread Snap'd, as well as a new permanent flavor, Major Melon. This video also reaffirmed the re-release of Baja Blast, and its Zero Sugar variant with a promotion of 100 Days of Baja. This release had a massive design overhaul, with tropical waves in the background, and a teal cap, instead of the black cap of previous releases.
After its sixth successful year on the market of the United States for a limited time in the Summer of 2020, PepsiCo decided to re-release Baja Blast for another limited time for the Summer of 2021. But this time, the Zero Sugar variant in company with two brand new Mexican-inspired Baja flavors, Baja Flash and Baja Punch, again comes to play into a different limited-time summer release window with a new exciting promotion named "100 Days of Baja." It got released in stores in the United States on June 12th, 2021, for a limited time, staying until September 2021 where it got discontinued. The release of reasoning why Baja Blast got released in June 2021. It was because it was to make room for the returning limited-time summer drink from 2017, DEW-S-A.
After the 2021 release of Baja Blast and its Zero Sugar variant and Baja Flash and Baja Punch, there are no known plans for Baja Blast to get re-released for the Summer of 2022.
Canadian Taco Bell Release
On April 27th, 2018, the Canadian Taco Bell division announced that Baja Blast would become exclusively available at Canadian Taco Bell restaurant locations, making this release of Baja Blast the first time it would get released in a country outside of the United States. As such, the medium-sized paper cup has a Baja Blast-inspired design, with a cyan face and an all-black Baja Blast logo in the center. The large-sized cup, however, is based on the original Mountain Dew design.
Permanent Canadian Store Release
On January 3rd, 2019, in a r/MountainDew Reddit post, Baja Blast got first leaked by a user named "Flashpath," showing an image of a design of the 20-ounce bottle of Baja Blast in a sign to which shows a release date of January 27th, 2019. It came out in both sizes of 20-ounce bottles and 12 packs 355mL (12 oz.) of cans.
Sometime in 2019, the official Canadian Mountain Dew Instagram account announced that it's "Available forever? Who's to say?" next to a render of the 20-ounce bottle. Also, in 2019, a freeze variant made its way to a few, but not all Canadian Taco Bell restaurant locations. As of September 2021, after years of being produced in cans and 20-ounce bottles, Baja Blast is still getting manufactured in Canada, proving that it's a permanent flavor.
In the middle of 2020, due to a pandemic, in conjunction with aluminum can shortage. The manufacturing process of its 12 pack of cans got temporarily halted. For a while, the 20-ounce bottles are continuing to get manufactured during this pandemic.
In early 2021, Activision's Call of Duty: Cold War had a promotion to grant players extra in-game points for redeeming a code included in specially marked Baja Blast bottles. These bottles had a slightly different label and an orange cap instead of the standard black one.
2021 Baja Flash/Punch Canadian Limited-Time Store Release
In 2021, when the American release of Baja Punch and Baja Flash got released. Shortly after, simultaneously, these two flavors got released in Canada also, but with a catch. Both flavors sold, exclusively available at Canadian Circle K and Couche Tard convenience gas station stores in Canada from late May 2021 to September 2021 for a limited time for Summer 2021, in individual 16-ounce King Cans and 12 packs including said cans.
Despite this release, there were no 16-ounce cans of Baja Blast to go alongside the two. The American release also had a massive design overhaul, which still has yet to be updated for the Canadian version, a design unchanged since 2019. Halfway through the season, Baja Punch was later released in 20-ounce bottles for a limited time, no longer as a specific store exclusive. However, Baja Flash got left out of this relaunch.
- Until Baja Blast's official market release in 2014, many had speculated on the internet whether such a release would ever take place, and many images of fake bottles had circulated.
- The freeze version of Baja Blast is the only Mountain Dew freeze available exclusively at Taco Bell restaurants.
- Baja Blast's name originates from Baja California, a Mexican state off of the southern coast of California. The state is known for its countless beaches.
- The Dew Drinker Discord server has continuously leaked information regarding Baja Blast's re-releases months in advance.
- In the Philippines, Taco Bell released a drink titled Aqua Blast in 2019. It has a familiar aquamarine look but lacking branding of Baja Blast or Mountain Dew.
- 2021 flavors Baja Flash and Baja Punch were, at first, going to be called "Baja Blast Pineapple Punch" and "Baja Blast Tahitian Twist." These got scrapped because the names were way too long, and "Tahitian Twist" is pretty similar to the name of a soft drink by Canada Dry called "Tahitian Treat."