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Baja Blast
Baja Blast Label Art 2011
The official Baja Blast label art.
Description
Flavor: Tropical Lime
Color: Aquamarine      
Details
Current Status: Permanent Flavor (Taco Bell Restaurants in the United States and Canada)
Upcoming (Various sizes of bottles, and cans from Mid-March to Early-June 2019; Baja Blast Zero Sugar)
Locations Available: Taco Bell restaurants in the United States and Canada
Year(s) Available: 2004 - Present (Taco Bell restaurants in the United States)

2018 - Present (Taco Bell restaurants in Canada)

2012 - Present (Taco Bell as a Freeze)

2014, 2015, 2016, 2018, 2019 (Various sizes of bottles and cans in the United States)

2019 (Store release in Canada)

2013 - 2015 (Diet form), early-December 2018 - Present (Diet form known as Baja Blast Zero Sugar).

Related Flavors: Game Fuel (Tropical)
Distortion
Typhoon
Solar Flare
Kickstart (Energizing Limeade)
Golden Lime
Sangrita Blast
Mountain Dew A.M.
Kryptonite Ice
Kickstart (Energizing Mango Lime)
Kickstart Hydrating Boost (Energizing Pineapple Orange Mango)
Game Fuel (Tropical Smash)
Game Fuel (Mango Heat)
Game Fuel (Berry Lime)
Berry Monsoon
Mountain Dew Ice
Mountain Dew Ice (Cherry)
Orange Mango Dew
Amp Game Fuel Charged (Tropical Strike)
Passionfruit Frenzy
Related Promotions: Baja or Bust
DEWcision 2016
Dew Nation Rewards
Gallery

Baja Blast is a Mountain Dew flavor variant. Its standard Taco Bell tagline in the United States is "A tropical lime storm," while its store release tagline was "DEW with a blast of Natural and Artificial tropical lime flavor."

History

Baja Blast was released exclusively to Taco Bell restaurants in the United States in 2004, having been chemically formulated to taste best with their food.

Baja Blast Freeze

Beginning in August 2012, select Taco Bell locations began offering Baja Blast Freeze, an icy Freeze variant of Baja Blast with similar physical properties as the restaurant's pre-existing Frutista Freeze product line. After this test release, Baja Blast Freeze was added to the menu permanently in all locations beginning on January 31, 2013.

Diet Baja Blast/Baja Blast Zero Sugar

In December 2013, Taco Bell added a diet variant of Baja Blast to its menu along with the new Sangrita Blast. It was replaced by Kickstart (Energizing Orange Citrus) in 2015. It returned starting in early-December of 2018, replacing Spiked (Lemonade) with the new name Baja Blast Zero Sugar. It is still expected to be in all Taco Bells nationwide by March 2019.

Market Release

In early 2014, information leaked online of a limited time store release of Baja Blast later that year. In March, images began to surface of Baja Blast's bottle form. The store release of Baja Blast was first confirmed here. Baja Blast released in stores on May 5th, 2014, and remained available for the whole summer.

Mountain Dew re-released Baja Blast for Summer 2015. It was in stores beginning April 20, 2015, alongside Sangrita Blast. It was produced in bottles for an extended period of time after its discontinuation in cans.

Main article: DEWcision 2016

The flavor released again in 2016 for the DEWcision 2016 promotion alongside with Pitch Black. This promotion involved a voting poll for fans to vote on their favorite of the two flavors via Twitter hashtags and challenges issued by Mountain Dew (such as dyeing hair the color of the flavor they wanted to win). The winner of the promotion would be made permanent on store shelves. However, Baja Blast lost to Pitch Black by a small margin and was yet again discontinued in bottles and cans.

On September 1st, 2017, Mountain Dew gave people the chance to have the flavor return in Summer 2018 if there was enough demand in the form of tweets with #BringBajaBlastBack on Twitter.

The demand was enough to bring back Baja Blast for a limited time in bottles and cans on April 23, 2018. Similar to previous Summer releases, there had been early reports of Baja Blast before the set release date, such as YouTuber Avery Heaney TV, who found Mountain Dew Baja Blast on April 20th, 2018. The earliest report of Baja Blast in 2018 was on April 14th. in some locations in bottles.

On July 30th, 2018, PepsiCo announced that they brought back Baja Blast once again on store shelves. Around August 2018, Baja Blast made another release to store shelves in some parts of the United States in the Summer of 2018. It lasted around from August 2018, and until September 2018 where Baja Blast was later discontinued.

Baja Blast will make its return in bottles and cans anytime from mid-March to early June of 2019 for the Spring of 2019, along with Baja Blast Zero Sugar.

Canada

On April 27th, 2018, Taco Bell Canada announced that Baja Blast would become available at Canadian Taco Bell locations. This was the first time that Baja Blast would be released in a country outside of the United States.

On January 3rd, 2019, an image of Baja Blast in bottles leaked online from a Reddit post by FlashPath. This particular release of Baja Blast was released in January 27th, 2019, according to a sign from the picture where it was leaked from. Whether or not, it is still unknown that this may be a limited time release or a permanent release.

It was available in bottles and 12 packs at Circle K, 7-Eleven and other convenience stores in Canada.

Description

Mountain Dew Baja Blast is a tropical lime flavored soda, and is Aquamarine in color.

Trivia

  • Until Baja Blast's official market release in 2014, many had speculated on the internet whether such a release would ever take place, and many images of fake bottles had circulated.
  • The freeze version of it was the only Mountain Dew freeze available exclusively at Taco Bell.

Links

Official Website

Taco Bell Drinks page

Gallery