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Baja Blast
LOGO 2019 BAJA BLAST
Baja Blast's logo.
Description
Flavor: Tropical Lime
Color: Aquamarine      
Details
Current Status: Permanent Flavor (Cans and Bottles in Canada and Taco Bell in the US and Canada) Summer Only (Former)

Current Flavor (Cans and Bottles)

Upcoming (Supposed Release of Baja Blast Zero)

Locations Available: Taco Bell restaurants in the United States and Canada
Year(s) Available: 2004 - Present (US Taco Bell)

2018 - Present (Canadian Taco Bell)

2012 - Present (Taco Bell Freeze)

2014 - 2016, 2018 and 2019 (Cans and Bottles in US)

2016 and 2019 - (Cans and Bottles in Canada)

Related Flavors: Game Fuel (Tropical)
Distortion
Typhoon
Solar Flare
Kickstart (Energizing Limeade)
Golden Lime
Sangrita Blast
Mountain Dew A.M.
Kryptonite Ice
Kickstart (Energizing Mango Lime)
Kickstart Hydrating Boost (Energizing Pineapple Orange Mango)
Game Fuel (Tropical Smash)
Game Fuel (Mango Heat)
Game Fuel (Berry Lime)
Berry Monsoon
Mountain Dew Ice
Mountain Dew Ice (Cherry)
Orange Mango Dew
Amp Game Fuel Charged (Tropical Strike)
Passionfruit Frenzy
Lime
Lemon
Spiked (Lemonade)
Cyclone
Flavor 286
Related Promotions: Baja or Bust
DEWcision 2016
Dew Nation Rewards
Gallery

Baja Blast is a Mountain Dew flavor variant. Its standard Taco Bell tagline in the United States is "A tropical lime storm," while it's market release tagline was "DEW with a blast of natural and artificial tropical lime flavor."

Description

Mountain Dew Baja Blast is a tropical lime flavored soda, and is aquamarine in color.

History

Baja Blast was released exclusively to Taco Bell restaurants in the United States in 2004, having been chemically formulated to taste best with their food.

Baja Blast Freeze

Beginning in August 2012, select Taco Bell restaurant locations began offering Baja Blast Freeze, an icy Freeze variant of Baja Blast with similar physical properties as the restaurant's pre-existing Frutista Freeze product line. After this test release, Baja Blast Freeze was added to the menu permanently in all Taco Bell restaurant locations beginning on January 31st, 2013.

Baja Blast Zero

In December 2013, Taco Bell added a diet variant of Baja Blast to its menu along with the new Sangrita Blast. It was later replaced by Orange Citrus Kickstart in 2015. It returned to many Taco Bell restaurants in early December 2018, replacing Spiked (Lemonade) and operating under a new name: Baja Blast Zero Sugar. It was expected to be in all Taco Bell restaurant locations nationwide by March 2019.

A Pepsi employee under the username u/G-Up stated in a Reddit post that the Zero Sugar version of Baja Blast would no longer release alongside original Baja Blast in stores, and would instead be releasing later on this year.

Market Release

In early 2014, information was leaked online showcasing a limited-time store release of Baja Blast later that year. In March, images began to surface of Baja Blast's bottle form. The store release of Baja Blast was first confirmed here. Baja Blast was released in stores on May 5th, 2014, and remained available for the whole summer.

Mountain Dew re-released Baja Blast for summer 2015. It was in stores beginning April 20th, 2015, alongside Sangrita Blast. It was produced in bottles for an extended period of time after its discontinuation in cans.

Main article: DEWcision 2016

In 2016, the flavor was re-released for the DEWcision 2016 promotion alongside with Pitch Black. This promotion involved a voting poll for fans to vote on their favorite of the two flavors via Twitter hashtags and challenges issued by Mountain Dew. The winner of the promotion would be made permanent on store shelves. However, Baja Blast lost to Pitch Black by a small margin and was yet again discontinued in bottles and cans.

On September 1st, 2017, Mountain Dew gave people the chance to have the flavor return in Summer 2018 if there was enough demand in the form of tweets with the hashtag #BringBajaBlastBack.

The resulting demand was enough to bring back Baja Blast for a limited time in bottles and cans on April 23rd, 2018.

On July 30th, 2018, PepsiCo responded to an email, claiming that they had brought Baja Blast to store shelves once more. Around August 2018, Baja Blast made another release to store shelves in some certain regions of the United States. It lasted from August 2018 and until September 2018, when Baja Blast was later discontinued.

On February 26th, 2019, Baja Blast was released in smaller stores such as gas stations and convenience stores in 20 oz. Sidekick bottles in the United States. A few days later, Baja Blast was released in supermarkets in 12-packs, 16.9 oz bottles, and 20 oz Sidekick bottles. Similar to previous Summer releases, there had been early reports of Baja Blast before the set release date which was scheduled to be from March 11th, 2019 to early June of 2019, such as YouTuber Avery Heaney TV, who found Mountain Dew Baja Blast on March 2nd, 2019, on a Saturday.

Some pictures surfaced in August 2019 of Baja Blast featured in 24-packs for the first time at Sam's Club, leading to speculation that the flavor may become a store exclusive to Sam's Club and Walmart permanently.

It was confirmed on the Dew Drinker Discord server on 8/19/2019 that Baja Blast would be making a return to store shelves in the Summer of 2020 alongside its diet variant, Baja Blast Zero, Typhoon, and Revolution.

Canadian Release

Baja Blast saw it's first foreign release in Canada in 2016. It was released in bottles and cans for the summer.

On April 27th, 2018, Taco Bell Canada announced that Baja Blast would become available only at Canadian Taco Bell restaurant locations. This was the first time that Baja Blast would be released in a country outside of the United States.

On January 3rd, 2019, an image of Baja Blast in 20 oz. Sidekick bottles were leaked online by a Reddit post from Flashpath. This particular release of Baja Blast was released in January 27th, 2019, according to a sign from the picture where it was leaked from. Mountain Dew Canada confirmed on Instagram that Baja Blast will become a permanent flavor in Canada.

Trivia

  • Until Baja Blast's official market release in 2014, many had speculated on the internet whether such a release would ever take place, and many images of fake bottles had circulated.
  • The freeze version of Baja Blast was the only Mountain Dew freeze available exclusively at Taco Bell restaurants.
  • Baja Blast's name originates from Baja, California, a Mexican state off of the southern coast of California. The state is known for its countless beaches.
  • The Dew Drinker Discord server has continuously leaked information regarding Baja Blast's re-releases months in advance.
  • In The Philippines, Taco Bell released the Aqua Blast but it looks lacking branding of Baja Blast.

Links

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