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Back by Popular DEWmand was a promotion coinciding with the 2011 summer release of 2004's Pitch Black, 2008's Supernova and 2010's Typhoon returning for a limited-time due to popular demand from fans.
Promotion Information[]
Concept[]
The concept for Back by Popular DEWmand is mostly self-explanatory. When a great-tasting Mountain Dew flavor was discontinued from a limited-time run, there were people that wanted a specific flavor back at least to experience it, or to have a chance to taste their favorite flavors once again.
History[]
On January 12th, 2011, Mountain Dew announced on Facebook that Pitch Black would be returning. Additionally, Typhoon was also announced to be returning on April 15th, followed by Supernova on May 1st, with all three flavors available nationwide for a limited time.
The trio returned in May of 2011, when Pitch Black and Supernova were released nationwide in cans and bottles. Unlike the other flavors in the promotion, Typhoon was only distributed in 2-liter bottles exclusively at Walmart stores. All three flavors' limited run ended on July 25th that year.
Gallery[]
Trivia[]
- During their return in 2011, Mountain Dew themed promotional items were made for the release, which included sunglasses, wristbands, and t-shirts.