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Arctic Burst

Arctic Burst was a Mountain Dew Slurpee Flavor exclusively available alongside Kryptonite Ice in Slurpee machines at 7-Eleven convenience store locations in the United States for a limited time which was used to promote the release of the film Superman Returns. However, both flavors were discontinued later that year. Over 11 years for being discontinued, Arctic Burst returned as a Game Fuel flavor, alongside Game Fuel (Tropical Smash) distributed as a part of the 2017 Game Fuel Promotion to promote the video game Middle-Earth: Shadow of War for Every60Seconds.

Description

Arctic Burst was a Slurpee/Game Fuel flavor of Mountain Dew which was cobalt blue in color, similar to that of Kickstart Recharge (Energizing Blueberry Pomegranate). Its two counterparts of the Slurpee and the Game Fuel variant was a blueberry type of Mountain Dew flavor.

History

Original 2006 release

In 2006, Arctic Burst alongside Kryptonite Ice was exclusively released to 7-Eleven convenience stores in the United States for a limited time, promoting the release of the film Superman Returns. Both flavors were limited edition offerings and were discontinued later that year.

2017 Game Fuel release

Main article: Game Fuel Promotion

Over 11 years after its discontinuation, Arctic Burst returned as a Game Fuel flavor, alongside Game Fuel (Tropical Smash), distributed as a part of the 2017 Game Fuel Promotion for Every60Seconds. Arctic Burst promoted the video game Middle-Earth: Shadow of War while Game Fuel (Tropical Smash) promoted Forza Motorsport 7.

Main article: Every60Seconds

On January 3rd, 2018, the Every60Seconds promotion ended and both flavors were discontinued as a result.

Trivia

  • Game Fuel (Tropical Smash) was featured on the YouTube channel myCountyMarket along with several other pre-release flavors of Mountain Dew.
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