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Amp

Not to be confused with the European Mountain Dew AMP.

Mountain Dew Amp (previously known as Amp Energy from 2001 until 2019) is an energy drink branded Mountain Dew spinoff, although from 2009 until 2019 it became a standalone brand name.

Description

Mountain Dew Amp is a Citrus-flavored energy drink, having a comparable tasting flavor and color to Mountain Dew MDX.

It is an energy drink that contains 142 Milligrams of Caffeine, Guarana, Niacin, Taurine, Riboflavin, Ginseng, and Vitamins B6 and B12.

Amp is similar to Mountain Dew in terms of flavor and color but has a higher caffeine content and is more of a Lemon-Lime Tart energy drink.

History

Amp Energy was first introduced in 2001 and initially distributed under the Mountain Dew soft drink brand as a spinoff due to Mountain Dew's massive popularity.

In 2008, PepsiCo decided to change the label design to contract the product name to a more concise "Amp Energy," with the Mountain Dew logo shifted to the lower portion of the cans. In addition, PepsiCo decided to make new flavors for the Amp Energy brand similar to how Mountain Dew has their variety of Dew flavors.

In 2009, Amp Energy left the Mountain Dew brand to become a standalone household name. The exact change for Amp to leave Mountain Dew is unknown. A few years later, Amp Energy underwent another redesign in 2011, where the logo branding of Mountain Dew was entirely removed.

In 2019, PepsiCo decided to once again merge the standalone Amp Energy and the Mountain Dew brand together, with the product being called Mountain Dew Amp. In late 2020, the Amp branding was dropped from the Game Fuel brand.

International release

Canada

Amp Energy was released in Canada during the Mid-2000s, though not much known of its release. It followed suit by making the same flavors, such as Mixed Berry. However, Canadian Amp is not Mountain Dew branded and has only two flavors, namely Original Citrus and Mixed Berry. The product is currently exclusive to Dollarama locations.

United Kingdom

An 'Amp' branded citrus-flavored energy drink, distributed by Britvic under license from PepsiCo., was launched in the UK in August 2013. The United Kingdom version of Amp Energy is released under the 'Mountain Dew' brand with a UK-unique new logo. This is similar to its early release in North America, with the Amp logo featuring the text 'Powered by Mountain Dew' beneath it. Amp Energy — Powered by Mountain Dew features a higher caffeine content than Mountain Dew Energy at 31 mg/100ml. It also contains real sugar as is common with other UK soft drinks.

Related Flavors/Variants

These are Flavor Variants that PepsiCo had put out over the past years of Amp Energy's lifespan. All flavors of Amp Energy has been discontinued except for Original in the U.S.

Current

  • (2001 - Present) Original (Lemon-Lime Citrus)

Freeze Flavor Variants

  • (2008) Original (Lemon-Lime Citrus)

Discontinued

  • (2007 - 2023) Cherry Blast (Overdrive Turbo Boost Cherry)
  • (2007 - 2015) Sugar-Free Original (Lemon-Lime Citrus)
  • (2008 - 2015) Elevate Focus Mixed Berry
  • (2008 - 2015) Relaunch Revive Orange (Active Orange)
  • (2008 - 2015) Traction Sustain Grape (Boost Grape)
  • (2008 - 2015) Lightning Charge Lemonade (Active Lemonade)
  • (2008 - 2012) Rebuild Black Tea
  • (2008 - 2012) Defend Green Tea
  • (2009) Tradin' Paint 3 Wide (Orange-Lime-Berry)
  • (2010 - 2011) Amp Energy Gum
  • (2010 - 2012) Amp Energy Juice Orange
  • (2010 - 2012) Amp Energy Juice Mixed Berry
  • (2010 - 2015) Sugar-Free Lightning Charge Lemonade
  • (2013) Gold Apple
  • (2014) Dale Jr. Sour Grape
  • (2015 - 2019) Passion Fruit
  • (2015 - 2019) Strawberry Limeade
  • (2015 - 2019) Zero Blueberry White Grape
  • (2015 - 2019) Zero Watermelon
  • (2016 - 2017) Boosted Vitamin C Mandarin Orange
  • (2016 - 2017) Boosted Vitamin C Wild Berry Cherry
  • (2017 - 2019) Tropical Punch
  • (2018 - 2019) Organic Citrus
  • (2018 - 2019) Organic Grape
  • (2018 - 2019) Organic Pineapple Coconut
  • (2018 - 2019) Organic Tropical Burst

Game Fuel

Main article: Amp Game Fuel

In 2019, Game Fuel was once part of the merged Amp Game Fuel flavors until Late 2020, when the logo branding of Amp was entirely removed from Game Fuel (Similar to how Amp Energy left Mountain Dew in 2009). After that, the Game Fuel series was discontinued in 2021 in stores, becoming an online exclusive series line until 2023, when it was discontinued.

Links

Trivia

  • Amp Energy is one of the few attempts for a Mountain Dew energy drink for 20+ years. Despite being successful during the many years when it was first released, it went downhill as it was losing admiration. In recent years, only one Amp flavor were available regionally in the United States. Canada followed suit amongst many other countries.
    • There were other attempts at a Mountain Dew energy drink to capitalize on the market. However, most of the Mountain Dew branded energy drinks were short-lived. These variants include Sport, MDX, Dew Fuel, Adrenaline, Mountain Dew Energy, and many others for U.S. and international audiences.
  • Promotional material for some Amp flavors can be found here.
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