100 Days of Baja

100 Days of Baja
An advertisement for four Baja variants. Baja Blast, alongside its Zero Sugar variant, with two new flavors for 2021, Baja Flash and Baja Punch.
Years Active	2021
Purpose	To promote the limited time 2021 summer release of both new Baja flavors, Flash and Punch, alongside the returning Baja Blast and its Zero Sugar variant.
Participants	Baja Blast Baja Blast Zero Sugar Baja Punch Baja Flash

100 Days of Baja was a promotion coinciding with the 2021 summer release of Baja Blast and its Zero Sugar variation, alongside two new sister flavors Baja Punch and Baja Flash.

Promotion Information

Concept

The concept for the 100 Days of Baja promotion included Baja Blast and its Zero Sugar variation, alongside two new flavors Baja Punch and Baja Flash. These newly released Baja flavors received an updated design change for their labels to coincide with the sweepstakes promotion.

How It Works

Based on the Baja or Bust promotion from 2014, these Baja flavors feature generated codes from under the bottle cap, and when you enter the code to the website, you enter a chance to win Baja-themed prizes and a chance to win a grand prize of $100,000.

Launch

The 100 Days of Baja promotion launched on June 5th 2021, and lasted until September 12th, 2021.

Ending

When it concluded, the prizes were sent to lucky winners. The promotion was successful enough that PepsiCo decided to do another similar promotion named The Lost Treasures of Baja Island the following year in 2022.

Prizes

A screenshot of the table showing the prizes that could be won.

In addition to the grand prize, there are 14 additional prizes that can be won.

1. Baja Blast Beach Corn Hole Game (100 Winners)
2. Baja Blast Longboard & $50 prepaid American Express card (100 Winners)
3. Baja Blast GoPro HERO 7 (100 Winners)
4. Baja Blast JBL Charge 4 Bluetooth Speaker (200 Winners)
5. Baja Blast Fanny Pack (500 Winners)
6. Baja Blast Hammock (500 Winners)
7. Baja Blast Grizzly Cup 20oz Tumbler (500 Winners)
8. Baja Blast Grizzly 40qt Cooler (500 Winners)
9. Baja Blast Beach Chair (1,000 Winners)
10. Baja Blast Beach Towel (1,300 Winners)
11. Baja Blast Beach Tote Bag (1,300 Winners)
12. Baja Blast KOOZIE Can Holder (1,300 Winners)
13. Baja Blast Crew Socks (1,300 Winners)
14. Baja Blast Beach Bucket Hat (1,300 Winners)

Gallery

Corn Hole Game (100 Winners)

Longboard & $50 prepaid American Express card (100 Winners)

GoPro HERO 7 (100 Winners)

JBL Charge 4 Bluetooth Speaker (200 Winners)

Fanny Pack (500 Winners)

Hammock (500 Winners)

Grizzly Cup 20oz Tumbler (500 Winners)

Grizzly 40qt Cooler (500 Winners)

Beach Chair (1,000 Winners)

Beach Tote Bag (1,300 Winners)

Beach Bucket Hat (1,300 Winners)

KOOZIE Can Holder (1,300 Winners)

Crew Socks (1,300 Winners)

Beach Towel (1,300 Winners)

Trivia

• This Baja-themed promotion is the second promotion to have Baja-themed prizes to win. The first is 2014's Baja or Bust promotion, with the third being 2022's The Lost Treasures of Baja Island, and the fourth was 2024's 20th Bajaversary.
• Promotional material for 100 Days of Baja can be found here.